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Customer Service Vs Customer Experience

Customer Service Vs Customer Experience - ServiceM8
Customer Service Vs customer experience are often used interchangeably - but, is that correct? This post is going to be going through some of the biggest differences between customer experience and customer service. (If you would like to learn how this relates to growing an engineering services company - always happy to schedule a chat.) The first key thing to understand is the difference of customer service vs customer experience - customer service is part of a holistic customer experience, ...
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9 of the Best Marketing Books to Read During the Coronavirus crisis

OK, as of April 2020 we are in the middle of the Coronavirus pandemic. If your business is quiet at the moment then now is the ideal time to educate yourself. Here are my top 9 best marketing books for entrepreneurs. Now, these books will only resonate with you if you own or work in a small entrepreneurial business where generating sales is key. If you are looking for academic marketing books or you work in corporate marketing then these will not be for you. There is just a brief explanation of ...
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Electrician Marketing Ideas- top 6 ideas

If you are responsible for electrician marketing then I hope you will find these 6 ideas valuable, so please read on. The first step to winning more electrical jobs is to think like a potential client who has an issue with their electrics. Put yourself in their shoes. What thought processes will they go through? Which websites do they visit when they have an electrical need or problem? How can you engineer so they “see you” online when they are searching for a solution? Idea 1 Initially,...
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Roofing Repair Marketing – top 5 tips

If you are responsible for roofing repair marketing then I hope you will find these 5 top tips valuable, so please read on. The first step to winning more roof repair jobs is to think like a potential client who has a leaky roof. Put yourself in their shoes. What thought processes will they go through? Which websites do they visit when they have a roof problem? How can you engineer so they “see you” online when they are searching for a solution? TOP TIP 1 Initially, potential customers w...
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Best Infusionsoft Consultant

How to find the best Infusionsoft Consultant. So you have gotten this far, you have researched (or may even have bought) Infusionsoft - now you are looking for the best Infusionsoft Consultant. In order to make this choice there are a number of considerations to make: Considerations when making a choice: Are you looking for a 'local' Infusionslft Consultant; Is onsite or off-site training required; How much will consultancy cost be; Have they done projects in the same sector ...
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Growing a Pest Control Franchise in UK

How to Grow a Pest Control Franchise Pest control franchise owners are in a continually growing market place. According to Franchise Direct. The pest control industry has been performing well in recent years. A service that will always be very much in demand, pest control is a necessary function in society and ensures adequate health and hygiene standards are maintained in both homes and businesses. A couple of key factors have contributed to the growth of this industry: Budget cuts with...
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Service business automation with ServiceM8 and Infusionsoft

It is possible to create a complete service delivery and marketing automation solution for service businesses with ServiceM8 and Infusionsoft. So ServiceM8 is great a managing service jobs from initial enquiry, generally via a phone call to the job being completed to the satisfaction of the customer, payment collected and all the accounting completed. But what ServiceM8 does not do is any marketing for your business. And this is what Infusionsoft does. In the sort video demonstration below...
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Systemisation of Your Trade Business

When you consider systemisation of your trade business, the first thing that jumps to owners minds is, “That’s a load of work - how can I possibly find the time!” You will only have to invest time in setting up these systems once. In the long run, it will save you hours, days and weeks per year. Automation and systemisation is something we take very seriously in our own business. These systems are in the form of flow diagrams, with one chart being developed for each element of the busin...
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Plumber Marketing Ideas- top 6

If you are responsible for plumber marketing then I hope you will find these 6 ideas valuable, so please read on. The first step to winning more plumbing jobs is to think like a potential client who has an issue with their plumbing. Put yourself in their shoes. What thought processes will they go through? Which websites do they visit when they have an plumbing need or problem? How can you engineer so they “see you” online when they are searching for a solution? Idea 1 Initially, potentia...
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A client testimonial

“Finding Julian was a revelation. He was able to come into our business, review our processes and automated much of the business thus increasing our sales and saving me time too. For instance Julian was not only able to create the email marketing but also set up the CRM and sales pipeline so that the sales team could easily and efficiently manage the sales process right through from initial web or phone enquiry through to the sale and installation, and ultimately asking delighted customers t...
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Integrated Marketing with Infusionsoft – email, direct mail, sales team, telesales, text (sms) & customer service

One of the often forgotten strengths of Infusionsoft is that it enables users to conduct integrated marketing campaigns. All too often growing companies are solely focussed on email marketing, after-all this is all we can expect from the email only systems like Aweber, Constant Contact etc. etc. that many companies start with. Also email is seen as "free" or "very low cost". But the problem with an email only marketing approach is that because it is easy with Aweber, Constant Contact etc then...
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Handy tip to download images and videos from your phone

Isn't it a hassle to download images or videos off your smart phone. What I had to do was email the image to myself, save it and then open it in the photo editing app like photoshop or Gimp 2, the free alternative. This app - Simple Transfer makes it easy to connect your devices and download your images and videos. The free version is great, well worth a look Simple Transfer Julian    
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