Another insightful 60 minute meeting was held in January, although the groups core interest is ServiceM8 users with an interest in marketing – it was apparent that it is good to consider more creative ways of doing things within a business – it is not ALL about tech and processes.
Main talking points:
- Dream 100 strategy as a way of growing a business by having a strategic focus on where your next 100 ideal clients are going to come from. The backbone of this strategy is a direct mail/communication approach, with creative focus and consistency! It was recognised that core to this strategy was understanding clearly what your ideal client ‘looks like’ – which sounds simple, but can be overlooked..
- It was recognised by a couple of members of the group that the best sales performance was not from a sales approach, but when the technicians/engineers engaged directly with clients – the successful conversion of quotes was staggeringly better! It was recognised that the technician/engineer approach was better because there was a much better relationship/rapport with the client. This led the conversation onto how video might be used to improve the customer experience – building client relationships faster. How this could be automated using ServiceM8 and software like Bonjouro, and Bombomb – even down to having pre-recorded footage. Another way of improving clent/technician rapport was the use of iOS Shortcuts – the ability to have Siri read out the client (special/personal) notes for the next job – while the technician is driving to site.
- Best way to get customer reviews! This is a hot subject on forums, how to effectively manage/automate this activity. It was recognised that ServiceM8 has some features in this area, however there are other tech’s that are more advanced. What was interesting was the experience of one member – how they received 50 new 5* reviews in a few months, for the cost of some equine kit (£200) – without implementing any new system/processes!
It was agreed that members would investigate the Dream 100 strategy as documented in Chet Holmes book ‘The Ultimate Sales Machine’ – and this would be discussed further at the next meeting.
Also up for discussion, next time, is the use of social media as a marketing tool in businesses.
Anyone wishing to check out or join the Facebook Group.