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9 of the Best Marketing Books to Read During the Coronavirus crisis

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OK, as of April 2020 we are in the middle of the Coronavirus pandemic. If your business is quiet at the moment then now is the ideal time to educate yourself. Here are my top 9 best marketing books for entrepreneurs. Now, these books will only resonate with you if you own or work in a small entrepreneurial business where generating sales is key. If you are looking for academic marketing books or you work in corporate marketing then these will not be for you. There is just a brief explanation of ...
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Electrician Marketing Ideas- top 6 ideas

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If you are responsible for electrician marketing then I hope you will find these 6 ideas valuable, so please read on. The first step to winning more electrical jobs is to think like a potential client who has an issue with their electrics. Put yourself in their shoes. What thought processes will they go through? Which websites do they visit when they have an electrical need or problem? How can you engineer so they “see you” online when they are searching for a solution? Idea 1 Initially,...
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Roofing Repair Marketing – top 5 tips

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If you are responsible for roofing repair marketing then I hope you will find these 5 top tips valuable, so please read on. The first step to winning more roof repair jobs is to think like a potential client who has a leaky roof. Put yourself in their shoes. What thought processes will they go through? Which websites do they visit when they have a roof problem? How can you engineer so they “see you” online when they are searching for a solution? TOP TIP 1 Initially, potential customers w...
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We’ll be exhibiting at the Shout Network Lancashire Expo

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[UPDATE 20/8/2020 - This event has been postponed until March 26th 2021] We are delighted to confirm that the Mills Consulting Group will be exhibiting at the Shout Network Lancashire Business Expo on the 3rd April 2020 where we will be speaking to delegates on how to use marketing automation tools to not only increase sales and profits but save time too. For more information on the expo visit https://shoutexpo.com/lancashire If you would like to book a one to one with us on the day the...
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Service business automation with ServiceM8 and Infusionsoft

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It is possible to create a complete service delivery and marketing automation solution for service businesses with ServiceM8 and Infusionsoft. So ServiceM8 is great a managing service jobs from initial enquiry, generally via a phone call to the job being completed to the satisfaction of the customer, payment collected and all the accounting completed. But what ServiceM8 does not do is any marketing for your business. And this is what Infusionsoft does. In the sort video demonstration below...
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Plumber Marketing Ideas- top 6

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If you are responsible for plumber marketing then I hope you will find these 6 ideas valuable, so please read on. The first step to winning more plumbing jobs is to think like a potential client who has an issue with their plumbing. Put yourself in their shoes. What thought processes will they go through? Which websites do they visit when they have an plumbing need or problem? How can you engineer so they “see you” online when they are searching for a solution? Idea 1 Initially, potentia...
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A client testimonial

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“Finding Julian was a revelation. He was able to come into our business, review our processes and automated much of the business thus increasing our sales and saving me time too. For instance Julian was not only able to create the email marketing but also set up the CRM and sales pipeline so that the sales team could easily and efficiently manage the sales process right through from initial web or phone enquiry through to the sale and installation, and ultimately asking delighted customers t...
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Integrated Marketing with Infusionsoft – email, direct mail, sales team, telesales, text (sms) & customer service

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One of the often forgotten strengths of Infusionsoft is that it enables users to conduct integrated marketing campaigns. All too often growing companies are solely focussed on email marketing, after-all this is all we can expect from the email only systems like Aweber, Constant Contact etc. etc. that many companies start with. Also email is seen as "free" or "very low cost". But the problem with an email only marketing approach is that because it is easy with Aweber, Constant Contact etc then...
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Handy tip to download images and videos from your phone

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Isn't it a hassle to download images or videos off your smart phone. What I had to do was email the image to myself, save it and then open it in the photo editing app like photoshop or Gimp 2, the free alternative. This app - Simple Transfer makes it easy to connect your devices and download your images and videos. The free version is great, well worth a look Simple Transfer Julian    
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