With over 20 years experience in both off-line and on-line direct response marketing and in that time my marketing campaigns and initiatives have sold over £50,000,000 of products and services for clients.
As the Internet really took hold as the dominant medium around 2009 I have concentrated on on-line direct response marketing. It was a natural transition for me to on-line marketing as all my traditional experience as a direct marketer is still highly relevant – the physcology of direct sales is still the same, only the technology has changed. After all, what we now call an ‘e-commerce business’ today used to be called a ‘mail order business’ prior to the internet. Hence my years working in the mail order business figuring out how to build sales is an education that money cannot buy and sets me way ahead of most marketers.
When I first started marketing and selling on-line it was clear that there had to be a way to automate the on-line marketing process. It held me back using disparate systems like Aweber or Constant Contact for emails and PayPal for orders where the resulting data could not be fully leveraged to drive sales. It is pointless having stand alone systems where email systems and order systems do not ‘talk’ to the customer data base, this results in “Multi-System Chaos”.
I first started working with Infusionsoft, the leading marketing automation software for small businesses in 2009. In 2015 I then became aware of ServiceM8 while working with a client in the US and realised what a powerful piece of software ServiceM8 is. Then when ServiceM8 made their API available I was really excited as for the first time I could create a complete marketing and field service system for clients – from automating the sales and marketing through to managing jobs and collecting payment. I ma now a certified partner for both Infusionsoft and ServiceM8.